Privacy Policy

1. Introduction

This Privacy Policy explains how SkaleupAI Intelligence Pvt. Ltd. (“SkaleupAI”, “we”, “us” or “our”) collects, accesses, uses, stores, processes and discloses information when you visit our website, register for an account, access the SkaleupAI platform, connect third-party accounts or use our services, features and integrations (collectively, the “Platform”).

SkaleupAI provides an AI-powered marketing platform that helps businesses create, manage, analyze and improve their marketing activities. This Privacy Policy should be read together with our Terms & Conditions and Cookie Policy.

We are committed to handling personal information responsibly and in accordance with applicable data-protection and privacy laws. Where applicable law requires consent for a particular processing activity, we will obtain that consent through an appropriate mechanism. Merely accessing or using the Platform does not automatically constitute consent to every type of personal-data processing.

2. Information We Collect

The information we collect or access depends on the services you use, the permissions you authorize and the integrations you connect.

2.1 Account and Identity Information

When you register for or use SkaleupAI, we may collect:

• Name.
• Email address.
• Phone number.
• Account identifiers.
• Authentication and account verification records.
• Account preferences and subscription status.

We use this information to create and manage accounts, verify users, provide access to the Platform and communicate about account-related matters.

2.2 Business Information

We may collect or process business-related information, including:

• Company and brand names.
• Business category and industry.
• Website URLs and relevant business details.
• Products and services information.
• Brand assets and marketing materials.
• Business and account configuration details.

This information may be used to configure the Platform and provide relevant marketing functionality.

2.3 Connected Account Information

When you voluntarily connect a social media account, advertising account or other supported third-party service, SkaleupAI may access information made available through the permissions you authorize. Depending on the connected service and available permissions, this may include:

• Connected account identifiers and available account information.
• Existing and historical advertising campaigns.
• Previously run advertisements and associated creatives.
• Campaign settings, configurations and budgets.
• Advertising expenditure and available performance metrics.
• Impressions, clicks, conversions and other available analytics.
• Previously published social media posts.
• Available engagement and content-performance metrics.

The availability of historical information depends on the permissions granted, the connected platform’s API, its technical capabilities and its applicable policies. We cannot guarantee that all historical information will be accessible.

Connecting an account does not automatically authorize SkaleupAI to make changes or execute live actions on that account. Every live campaign launch, budget modification, Live Optimizer action, scheduled publication and other live execution action requires explicit user approval before execution.

2.4 Website and Analytics Information

If you connect a website, analytics service or supported tracking integration, we may access relevant website and performance information made available through that integration. The information processed depends on the integration, its permissions and its technical capabilities.

2.5 Temporary Campaign-Generation Data

SkaleupAI processes campaign-related images and relevant data temporarily when providing campaign-generation functionality. Such information is temporarily stored for the duration of the campaign-generation process and is cleaned up within a few hours after processing is completed. This temporary campaign-generation data is not permanently stored in SkaleupAI’s database.

This statement specifically applies to the temporary campaign-generation processing described in this section. It does not mean that all information associated with your account or connected services is automatically deleted after generation. Other account, billing, technical and connected-account information may be retained separately under the retention practices described in this Policy.

2.6 Payment and Billing Information

Payments for SkaleupAI subscriptions and paid services are processed through a third-party payment provider. Depending on the transaction, we may collect or receive:

• Payment transaction identifiers.
• Payment confirmation and transaction status.
• Subscription and billing information.
• Invoice-related records.
• Relevant billing details.

Payment information may be processed by our payment provider under its own terms and privacy policy. The specific payment information accessible to SkaleupAI depends on the payment integration and the information provided by the payment provider.

2.7 Technical and Usage Information

When you access or use the Platform, we may process technical and usage information such as:

• IP address.
• Browser and device information.
• Session and authentication records.
• Access timestamps.
• Platform usage information.
• Diagnostic and error information.
• Security and service logs.

We use this information to maintain functionality, troubleshoot issues, improve performance and protect the Platform.

2.8 Cookies and Similar Technologies

We use cookies and similar technologies, including analytics and advertising technologies, to support website functionality, understand usage, measure performance and improve marketing effectiveness. Additional information about these technologies and available choices is provided in our separate Cookie Policy.

3. How We Use Information

We may use information for the following purposes:

1. Creating, verifying and managing user accounts.
2. Providing access to SkaleupAI features and services.
3. Connecting and managing authorized third-party integrations.
4. Accessing and analyzing historical advertising and social media information made available through authorized integrations.
5. Generating marketing campaigns, advertising creatives and related materials.
6. Providing campaign analysis, performance insights and recommendations.
7. Supporting campaign-management and optimization functionality.
8. Executing live campaign or account actions following explicit user approval.
9. Processing subscriptions, payments and billing-related activities.
10. Providing customer support and responding to requests.
11. Maintaining Platform performance, reliability and security.
12. Detecting unauthorized activity, fraud, misuse and security incidents.
13. Measuring website usage and advertising effectiveness through applicable analytics technologies.
14. Complying with applicable laws and enforcing our Terms & Conditions.

We seek to process information only for purposes connected with providing, maintaining and improving our services or other purposes permitted by applicable law.

4. AI and Automated Processing

SkaleupAI uses artificial intelligence, machine-learning systems and proprietary marketing decision logic to support campaign generation, marketing analysis, recommendations, optimization and related Platform functionality.

Information relevant to a requested feature may be processed by the systems and service providers involved in delivering that feature. The nature and scope of processing depend on the functionality being used and the information required to provide that functionality. We aim to limit such processing to information reasonably necessary for the relevant service. Images and relevant campaign-generation data are subject to the temporary processing and cleanup practices described in Section 2.5.

5. How We Share Information

We do not sell personal information as a standalone commercial product. We may share or make information available in the following circumstances:

5.1 Hosting and Infrastructure Providers

We use third-party hosting and database infrastructure to support the operation of the Platform. Relevant information may be processed through the infrastructure and services required to operate our website and applications.

5.2 Payment Providers

We use a third-party payment provider to process payments and support billing-related activities. The payment provider may process payment information under its own applicable terms and privacy practices.

5.3 Service Providers

We may engage third-party providers for services such as hosting, infrastructure, technical operations, analytics, advertising measurement, communications and other functions necessary to operate the Platform. These providers may process relevant information to perform their services, subject to applicable contractual and legal requirements.

5.4 Connected Third-Party Platforms

Information may be exchanged with third-party platforms when necessary to establish authorized integrations, retrieve permitted account information or perform a live action explicitly approved by the user.

5.5 Legal and Safety Requirements

We may disclose information where reasonably necessary to:

• Comply with applicable laws or regulations.
• Respond to valid legal requests or orders.
• Protect the rights, safety and security of users or others.
• Investigate suspected fraud, misuse or unauthorized activity.
• Protect the integrity and security of the Platform.

5.6 Business Transactions

If SkaleupAI is involved in a merger, acquisition, restructuring, financing or sale of relevant business assets, information may be transferred as part of that transaction, subject to applicable legal and confidentiality requirements.

6. Third-Party Integrations

SkaleupAI may provide integrations with external advertising, social media, analytics and other business platforms. Depending on the integrations available, these may include services operated by Meta, Google, LinkedIn, YouTube and other third-party providers. When you voluntarily connect a third-party account:

• You authorize access through the permissions presented during the connection process.
• Access is limited by the permissions granted and the capabilities of the relevant third-party platform.
• Information may be retrieved and processed to provide the connected functionality.
• The third-party provider may separately process information under its own privacy policy and terms.

You may disconnect a connected account through the available integration or account controls. Disconnecting an account stops further access through that connection once the disconnection takes effect. However, disconnecting does not automatically delete information already retrieved by SkaleupAI. Previously retrieved information remains subject to the applicable retention and deletion practices described in this Policy. We do not control the privacy practices, security arrangements, availability or policies of independent third-party platforms.

7. Cookies and Advertising Technologies

SkaleupAI uses cookies and similar technologies for essential functionality, analytics, performance measurement and advertising-related purposes. These technologies may help us:

• Maintain secure login sessions.
• Remember relevant preferences.
• Understand how users interact with the website and Platform.
• Measure website and marketing performance.
• Evaluate advertising effectiveness and attribution.

Third-party analytics and advertising providers may also use their own technologies, subject to their applicable privacy policies. Where required by applicable law, we will seek consent before activating non-essential analytics or advertising cookies and similar technologies. For additional information, please refer to our Cookie Policy.

8. Data Storage and Retention

SkaleupAI uses managed third-party hosting and database infrastructure. We retain information for periods appropriate to the purposes for which it is processed, subject to applicable legal and regulatory requirements. Our retention practices include:

• Account and authentication information may be retained while an account is active and as necessary for account administration and security.
• Connected-account information may be retained as necessary to provide the relevant functionality and subject to applicable deletion requirements.
• Temporary campaign-generation images and related processing data are cleaned up within a few hours after processing and are not permanently stored in SkaleupAI’s database.
• Payment, subscription and transaction records may be retained for accounting, tax, legal and dispute-resolution purposes.
• Technical and security logs may be retained for operational, security and troubleshooting purposes.

When information is no longer required for its intended purpose, we aim to delete or anonymize it, unless retention is required or permitted by applicable law. The exact retention periods for account information, connected-account records, billing information, technical logs and backups may differ depending on their purpose and applicable requirements.

9. Account Deletion

Users can initiate account deletion directly through their SkaleupAI profile using the available account-deletion functionality. Following an account-deletion request, we will process the request in accordance with our deletion procedures and applicable legal requirements. Associated personal information will be deleted or otherwise handled in accordance with the applicable retention and deletion requirements.

Certain information may be retained where reasonably necessary or legally required for purposes such as:

• Compliance with legal, tax and accounting obligations.
• Payment and transaction records.
• Security and fraud prevention.
• Resolving disputes.
• Establishing, exercising or defending legal claims.

Where information must be retained after account deletion, it will remain subject to appropriate restrictions and will not be retained longer than reasonably necessary for the relevant purpose. Deleting a SkaleupAI account does not automatically delete information held independently by connected third-party platforms. You may need to contact those providers separately.

10. International Data Processing

SkaleupAI serves businesses in India and other countries. Depending on the hosting infrastructure, connected integrations and service providers involved, information may be processed or accessed in countries outside your country of residence. Where international transfers of personal information occur, we will handle them in accordance with applicable data-protection laws, including any applicable restrictions, safeguards or legal requirements. The specific locations in which information is processed may depend on the infrastructure and third-party providers used.

11. Data Security

We recognize the importance of protecting personal information and maintaining the security of our Platform. We seek to implement appropriate technical and organizational safeguards to protect information against unauthorized access, disclosure, alteration, loss and misuse. However, no online platform, database, transmission method or storage system can be guaranteed to be completely secure.

Users are responsible for protecting their account credentials and ensuring that their devices and connected accounts are used securely. If you suspect unauthorized access or a security issue involving your account, please contact support@skaleupai.com. Where a personal-data breach occurs, we will respond and provide notifications as required by applicable law.

12. Your Privacy Rights and Choices

Depending on your location and applicable law, you may have rights relating to your personal information, including:

• Requesting access to personal information processed by us.
• Requesting correction or updating of inaccurate information.
• Requesting deletion of personal information where applicable.
• Withdrawing consent where processing is based on consent.
• Raising concerns or complaints regarding the handling of personal information.
• Exercising other rights available under applicable privacy laws.

You may initiate account deletion through your SkaleupAI profile. For privacy-related requests, contact support@skaleupai.com. We may request information necessary to verify your identity or authority before responding to a request. We will handle valid requests within the time limits required by applicable law. Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal. Certain information may continue to be retained where required or permitted by law.

13. Business Users and Third-Party Information

Where a business connects third-party accounts or provides information relating to its employees, customers, partners or other individuals, that business is responsible for ensuring that it has the necessary authority and permissions to authorize the relevant processing. Business users should:

• Connect only accounts they are authorized to manage.
• Review the permissions requested by third-party integrations.
• Ensure their use of SkaleupAI complies with the policies of connected platforms.
• Avoid providing unnecessary personal information.
• Comply with applicable privacy and data-protection obligations relating to individuals whose information they manage.

The respective responsibilities of SkaleupAI and a business customer may depend on the nature of the service, the relevant processing activity and applicable legal arrangements.

14. Children’s Privacy

SkaleupAI is designed as a business-oriented marketing service and is not directed towards children. Users must not provide children’s personal information through the Platform unless they have the required lawful authority and all applicable legal requirements are satisfied. Where applicable law requires additional protections or verifiable parental consent for processing children’s personal information, those requirements must be followed. If you believe that children’s personal information has been provided to SkaleupAI in circumstances that violate applicable requirements, please contact support@skaleupai.com.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, features, integrations, data-handling practices or applicable legal requirements. When this Policy is updated, the revised version will display its updated effective date or last-updated date. Where a change is material, we may provide an appropriate notice through the Platform or other available communication channels. Where applicable law requires renewed consent or additional notice, we will follow the relevant requirements.

16. Contact and Privacy Complaints

For questions, privacy-related requests or concerns about the processing of personal information, please contact:

SkaleupAI Intelligence Pvt. Ltd.
Email: support@skaleupai.com
Website: https://skaleupai.com

Please describe your request clearly and provide sufficient information to help us identify the relevant account. Do not include passwords, OTPs or other sensitive authentication credentials in your communication. The designated grievance or privacy contact details will be provided through the Platform or website as required by applicable law.